Mobile SEO is the practice of optimizing your website for mobile devices such as smartphones and tablets, in order to boost its rankings on search engines and boost organic traffic.
Optimizing mobile sites is essential for businesses that want to draw in more customers, enhance user experience and boost conversion rates. Furthermore, having an optimized mobile website can boost customer loyalty and retention significantly.
In addition to increasing organic traffic, mobile SEO can boost conversion rates by up to 40%. That is why businesses must recognize the advantages of optimizing for mobile devices and take advantage of them immediately.
Page Speed
Google has indicated that page load time is a ranking factor for both desktop and mobile searches, making it essential to guarantee your website loads quickly across all devices. Slow loading times can cause visitors to leave without returning, which negatively impacts your SEO strategy.
One way to increase your site’s speed is by using Accelerated Mobile Pages (AMP), a framework which wraps content in special HTML code Google can read. While AMP has its drawbacks, it can make your website load faster on mobile devices and provide for an improved user experience.
Content Optimization
Your website content plays a vital role in mobile SEO. To create quality, engaging material that users will want to read, it’s essential to include keywords, images and videos.
When creating new pages for your mobile site, be sure to incorporate your targeted keyword(s) in both the title and description. These two elements are highly visible on a smartphone and can determine whether someone clicks on it or not.
Optimizing your title tag gives visitors a preview of what they’ll find on your page, which is key for mobile SEO. It also tells them if the information on your page is pertinent to their search query, helping boost click-through rates and conversions.
Meta titles and descriptions are essential elements for mobile SEO. They convey important information about your page to search engines such as Google and others, helping you rank higher in SERPs.
Hamburger menus are an effective way to make your mobile site user-friendly. These menus appear at the top of your page and let you select which pages should be visible on it.
Google recently implemented its mobile-friendly algorithm, which prioritizes sites designed for mobile devices. As a result, these websites tend to rank higher than non-responsive ones – making it increasingly important for businesses to have a responsive web design.
Schema Markup
Structured data is another beneficial mobile SEO tactic, as it helps your page rank better in Google searches. To do this, incorporate schema markup onto pages and specify canonical URLs for optimal optimization.
Voice Search
As voice search becomes more prevalent, having your business’ name and location standardized in metadata is essential for local searches. Formatting the correct contact information – including company name, address and phone number – will boost your visibility online and attract potential customers.
