Social Media Examiner is an online media company that produces magazines, blogs and podcasts about how businesses can utilize social networks. Established by Michael Stelzner in 2007, Social Media Examiner assists businesses in discovering how to utilize social media marketing for connecting with customers, driving traffic and increasing brand awareness.
Social media is an invaluable tool for increasing brand awareness, reaching new customers and increasing sales – but how to utilize these tools effectively can be daunting. Attending a conference like Social Media Marketing World will give you access to cutting-edge strategies and tactics from other experts in this space, so don’t wait – get up-to-speed today!
Every year, this event in San Diego, California takes place over three days and provides an unmissable chance to connect with thousands of social media professionals, form invaluable connections, and uncover creative ideas that will propel your business forward.
At SMMW20, attendees were treated to an exciting selection of speakers and sessions on topics ranging from content marketing and local business marketing, social strategy, analytics, messenger bots, and customer advocacy. Notable speakers included Jasmine Star, Ann Handley, and Marcus Sheridan.
In addition to sessions, the event provided ample networking opportunities and an array of vendors. Marcus Sheridan delivered a keynote presentation on timeless storytelling as part of its lineup.
The SMMW20 Facebook group is an invaluable way to network with other attendees and stay informed about upcoming events. Additionally, you can keep track of available sessions so you don’t miss any sessions you want to attend.
Some of the top-rated session tracks for #SMMW20 were:
Video Marketing
Videos are an incredibly effective way to engage audiences on social media. The best videos boast stunning visuals and timely, intriguing topics.
Instagram Stories
A compelling and visually engaging story is essential for growing an audience and gaining new followers. In this session, we’ll cover tips for crafting a successful story that turns viewers into subscribers or fans.
Instagram Ads and Landing Pages
If you’re using Instagram to promote your business, it’s essential that the ads maximize their return on investment (ROI). We have some excellent tools available to help create and optimize these ads on Instagram.
Sked Link
Are your Instagram posts not getting any engagement? It might be time to reevaluate your strategy. Instead of simply posting links to your website, try using landing pages optimized for clicks for each post. This will allow users to learn more about your products or services and even purchase them!
PhotoUtils
When editing photos before sharing them on social media, PhotoUtils is a useful tool that enables this within a desktop browser. The app makes it simple to resize, crop, flip and convert images to different file formats – among other things.
Swish
For creating video ads for social media channels, Swish is an app that offers templates and a drag-and-drop interface to make the process quick and effortless. With Swish, you can craft campaigns with animated graphics, live photos, stock footage, and more in no time!
